It took me a while to write this review about Brown Eyed Girls’ album “Sound G,” not because I didn’t like it, but because I had a lot to say—and I didn’t know where to begin. So let me start things off with how I reacted when I first saw their video for Abracadabra.
Okay, I wasn’t really shocked that they would go into the direction of fierce and sexy. Girl power is the current trend in KPOP right now, so it’s not too surprising that their concept would somehow fall into that category—while theirs took the sexy image up to a boiling notch. Ga In’s raunchy foreplay, stocking tearing, boob touching, the girls’ slinky floor dance and all other PG-rated things they showed didn’t shock me as much as the drastic change in their music.
An article in MTV Iggy writes: “But over time their sound became more and more processed, their image more and more emphasized & sexualized, and as Ga-in’s skirt got shorter, their popularity increased. Despite all this, I’ve still been a fan and enjoyed the majority of their music. But their latest release has me a little on the fence.”
It’s like he took the words right out of my mouth! Initially I didn’t like the song at all. It was hard for me to process all the auto-tune that was going on (the auhor writes: “That’s like putting ketchup on a perfectly cooked, expensive steak!”) and all the sexually charged scenes that remind me of a Britney Spears video—Toxic, much?
But that was BEFORE I actually sat down and listened to the whole of their new music.
Abracadabra– Strong dance track with a catchy chorus. A lot of voice synthesizers thrown here and there, but I guess that adds to the sexy feel of the song. Miryo’s rap never ceases to amaze me. You know how some female rappers tend to sound alike (and sometimes annoying), but her flow is so smooth and easy on the ears. She’s just so cool! I’m not crazy over this song, but starting to really like it.
Candyman – I loved this song at first listen! They infused a little old school style with the beat and it displayed the girls’ powerful vocals. A little less auto-tune and more pop-RnB like. It’s a great song to perform on stage and the girls would be able to add a playful attitude to it.
Glam Girl – This song has a very strong intro that immediately pulls you in. Being the first track, it sets the mood of the album—you’ll find yourself singing along with “Glam, glam giiiirrl!” The girls’ harmonization is great especially in the chorus part where one of them sings a high note, and then another sings an even higher note, interchanging the words “Glam! Glam!” I think I’d take 50 years to explain how it goes so it’s better heard than taking my word for it lol.
Addiction – It’s electronica fused with RnB of the 90’s? You know, the TLC, Brandy, Monica era? Okay, I was a bit young then to fully understand 90’s music but I do remember going gaga over “That boy is mine.” lmao. What’s great about BEG is that they keep throwing back old school styles and mixing it with new elements. At the risk of sounding cliche, this song really IS addictive!
Strange Days – Another surprising intro! It sounds like those video games kids play! I could imagine Super Mario swimming through a tunnel while dodging random sea creatures to save the princess. LOL sorry this is the extent of my video game knowledge. It’s a very cute track to balance the sexy! They went back to their soft/mellow voices (ala Loveholic’s Ji Sun) as if they’re whispering in your ears!
Moody Night – I don’t know why, but it reminds me of one of Hyori’s sexy songs—in her “Anycall” series era, but a little bit slower. It has that mysterious, sultry feel to it. Not my fave, though.
Can’t Go – A very sweet, soulful ballad. It’s what they do best. I can imagine this song playing as an OST of a drama or something. Did I say I love Miryo’s rapping skills? Dammn girl makes rapping in a really sad sounding ballad work!
They have a mid-tempo song called “Even if I have someone else” and “I’ll do well”—I won’t go into any more details because both are worth a listen.
THE LOWDOWN: I do appreciate the fact that BEG is embracing a drastic change. Their “old school” music was great but if you look at it in another angle, it may have not appealed to a broader audience. Their sound now is more appealing to what a lot of listeners would consider “trendy” but they differ in such a way that they make their sound a little more sophisticated by incorporating some elements they were known for. But as for the question of their image, I’m not sure if they’re doing the whole “sex sells” and “shock value” strategy. Maybe they are. From the looks of things, it’s definitely working. And just like when I first listened to Abracadabra—it just takes a little time getting used to.