News about Aya Ueto’s venture into the wedding dress business has been reported quite a while ago, but we never got to see the what it was all about. So here’s a peek of Aya’s complete dress designs—do you hear wedding bells… or do you think she should be told “I don’t”?
Ueto was involved in the design and the selection of materials and colors for four wedding dresses and six other dresses, in her collaboration with Joyful Eli titled “U Aya Ueto Dresses.”
Aya in a light blue blue polka-dotted, ruffled gown with pearl straps
Would’ve been better if the ruffles didn’t go all the way down the dress. Kinda unique to be wearing powder blue as a wedding dress but there’s too much black for a supposedly happy event. Interesting back design. Not a fan of the humongous bow— there’s just too much going on!
2 versions of the white bubble dress. The shorter one looks good for a bridesmaid, while the other one is just… blah. Maybe this is one of those multi-purpose dresses where you can unzip something and it becomes an entirely different dress. Good for runaway brides!
Elaborate light purple and black gown with cabbage flower detail. From the waist up (second pic) it doesn’t look half bad, and the color looks great on Aya. But the head dress! WHATTUP? This will look good for a theme birthday or wedding —-and even for a halloween party. She will look like a hot bride risen from the dead.
A flaming red, Spanish-inspired gown. This is the dress that actually looks good on her. Cute little bowler hat and red rose hair accessory with draping black (rosary-like) beads. If you really want to make a statement and make your wedding one-of-a-kind, this red is one way to veer away from the stereotypical i’m-so-pure-and-obedient white fluffy wedding gown. But again, this will work better if the theme is like a big Spanish elite wedding where the groom would appear as Zorro or and the bride will come on a hite horse something, then there’ll be swordfights and rope whipping. LOL at my imagination.
Aya the walking flower vase. And in canary yellow at that! I could imagine seeing this at a beauty pageant where the contestants parade in their costumes.
Lastly, the classic white fluffy cotton gown. Looks okay, I guess.
“We had lots of meetings and have put a lot of feeling into it. It was my first experience in designing but I enjoyed it. The dresses are reasonably priced and I hope to see people of all backgrounds in them,” she said.
Asked about her own wedding prospects, Ueto replied: “I want to get married while in my 20s. I’d like to get married before my good friend Becky, but at the same time, I don’t like surprising people, so I’ll take it slowly and let things happen at a natural pace.”
Oh, so she’s friends with Becky, who designed her OWN line of wedding dress (disasters)! So that’s why! Why are young Japanese female celebs so fond of desiging/wearing wedding dresses anyway?
I remember reading an article about a Japanese poll that answers the question who’s the least desired celebrity product endorser—and Aya Ueto is in the middle of the list because she was simply everywhere. One of the reasons was that she endorses everything and anything—which gives the product a cheap and run-of-the-mill image. Maybe she should hold back a little when doing cfs. Overexposure can be a double-edged sword too.
Then again, Aya’s a pretty girl. And she’s also quite talented. Except in Attention Please, where she acted unnaturally cute wayyy too much. Plus she’s an icon for many Japanese youth, and she’s like the pioneer of the “cute” actresses. Her real-life style is actually real good. So we can probably forgive her for this temporary fashion misstep into the world of weddings. Don’t quit your day job, I say!
What do you think? Are her wedding dresses a hit or a miss?
pics from Joyful Eli